I got my copy of Via magazine in the mail Tuesday and there, in a major photo and editorial spread, was a very nice article about the Fresno County Blossom Trail called "Bloomin' Lovely." Via is the travel magazine for customers of AAA, the auto insurance company. Check it out on their Web site by clicking here.
In an e-mail, Kristi G. Johnson of the Fresno County Office Of Tourism was very excited about the story because as soon as the issue landed in the Bay Area, the tourism office's Web site visits went through the roof – along with the calls and requests for info.
Kristi said they hosted the writer/photographer last March.
"Fresno County Office of Tourism efforts with the travel media are really paying off in this fiscal year," she said in her e-mail, "starting with a Conde Nast Portfolio article on the top 5 undiscovered foodie destinations in North America (naming the Fresno County Fruit Trail), followed with Fresno County Agritourism articles in Courier Magazine, VIA, SkyWest (in March/April edition) and Westways (AAA Southern California May edition). In addition to our agriculture we have also worked with Sequoia & Kings Canyon National Parks and the California Travel and Tourism Commission to get articles on the parks into Sunset and also the international travel media in Australia and New Zealand during this time."
Sounds good to us. More! More!
Click here to see the Web site for yourself.
Lindsay worked on this video but I don't know where she is for sure. We are very lucky to be so centrally located and within just 2-3 hours of ocean, mountains, big cities and so many things. Just driving through the city wouldn't impress anyone so this video is very important.