The Bee's Bob Rodriguez has a good story today about a written apology sent by Pacific Gas & Electric to some 16,000 customers in Fresno. The apology was for a series of recent power outages that have frustrated people and perplexed PG&E.

I got one of the letters myself, and had to read it twice to be sure I had the message right. After all, being a corporate behemoth means never having to say you're sorry.

(I'm reminded of a T-shirt my sister once had. She was working as Santa Barbara County's "energy officer," dealing with the offshore oil platforms in the Santa Barbara Channel. She had frequent encounters with battalions of oil company executives and attorneys, and she loved the message on the T-shirt: "We don't care. We're Exxon. We don't have to care.")

PG&E says it should have the Fresno problem fixed soon. Hope so. We're all getting tired of resetting all those digital clocks every time the power goes down.