The story in the Bee's Business section this morning about the opening of Fiesta Foods' second store in Fresno is good news for foodies. The Southern California-based company's first store, on Tulare at First Street, is a wonder to behold.
A friend of mine took me there for the first time recently, for lunch. My first impression, walking through the automatic doors at what was once a Von's store, was the vast array of fresh tortillas being made, stacked and sold. It looked like they had 20 or 30 different varieties -- corn, flour, big, small, white, yellow, green (made with jalapenos), reddish-pink (made with tomato), and several I couldn't quickly identify. The odors are splendid.
The place is usually packed. Von's couldn't generate enough business at the location to satisfy corporate demands, but the Fiesta Foods folks have no such problem. The only downside to a visit, in fact, is the time it sometimes takes to find a parking spot.
I'm looking forward to checking out the new store as well, at Kings Canyon and Willow.
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