It must have been a shock to the system for regular listeners to Kingsburg-based KFYE, FM 106.3 who tuned in for their usual serving of Christian music, sermons and Bible stories on the station, only to hear the sounds of "all sex radio, all the time."
The new format was installed by the station's new owner, Jerry Clifton, of Scottsdale, Ariz.-based Pro-active Communications-Fresno. Clifton was coy about his motives when The Bee's Rick Bentley asked him about the change. (Here's today's story.)
But it's probably very simple: Sleaze sells. Oh, boy, does it sell.
Some area residents and former listeners are outraged, of course. They want the Federal Censorship Commission -- uh, Communications Commission -- to step in and levy hefty fines, which the FCC now does in its role as state-appointed monitor of morals.
Ah, well. It's at least a momentary diversion from the real obscenity that surrounds us in this Valley -- the poverty, violence, despair and hopelessness that blight so many lives.
These guys are marketing geniuses. '"Now that we got your attention" indeed!
I find it amazing how up in arms people are to the change of a radio format. And to think that listeners find this music controversial? I don't know...hearing Super Freak or Push It every 4 hours sounds pretty bland and uncreative.
As for their listeners, they should deal, grow up and move on. Life's too short to whine over a changed music format. If they want Christian music back, put up the capital needed to have a say or listen to something else.
Besides, most people find the Lord in church, not AM/FM...