Almost sounds like a Steve Martin skit from 1977.

No, honest, Rolling Stone is getting smaller. It's the whole saving paper thing. The Bee also has gone to a narrower format to use less newsprint. The stuff's expensive.

Rolling Stone's latest hits shelves this week. The issue has Obama on the cover, but when I checked the magazine's Web site today, the main photo was of McCain.

RS has done it before. Early readers will remember a newspaper format, tabloid style. I do.