Fashion Week, that orgy of celebrities, skinny models and sometimes weird fashion that happens in New York every fall has a new participant this year: Sears.

OK, stop picturing Kenmore washers rolling down the runway on wheels or models in overalls carrying Craftsman wrenches. It's not like that. It's more of an exhibit designed to play up Sears' hipness.

It will feature a new clothing line by rapper LL Cool J, which according to this site isn't exactly the pinnacle of chic.