As a retail reporter, I've written about several new retailers coming to Fresno for the first time: J. Crew, Sephora, White House/Black Market.

The other day I thought news that racy lingerie retailer Frederick's of Hollywood would open in Fashion Fair mall was a first. You can read the story here.

But it's not. I was surprised to learn that the chain had a store on Fulton Mall that opened in 1960.

One of my co-workers remembers walking past it as a kid and the store being "the type of place you were supposed to avert your eyes from."

Despite searching for days, I was unable to find out when or why it closed.
Does anyone know? Anyone out there remember the retailer on Fulton Mall? What do you remember about it?