About 40 young adults will try to encourage their peers to vote this fall by posting blogs on the Internet and hosting registration drives in their neighborhoods.

The grass-roots, youth-driven outreach effort will target 18 to 24-year-olds in some of Fresno County's underserved communities: southeast Fresno, southwest Fresno and Pinedale.

The project kicks off July 25 in front of the county elections office.

The hope is that more young adults will take an interest in the November election and become involved by blogging about the presidential campaigns and talking about issues that are important to their peers.

"The research has shown that youth are very active on the Internet," said Sam Norman of the Rios Company, which is organizing the project. "We want to make this a process that is really driven by them."

County Clerk Victor Salazar said having the youth actively engage with their peers is what makes this "get out and vote" campaign different from others.

"They're talking about direct one-on-one contact between youths," Salazar said. "It's a new approach."