Kegs of wine? Honest. They're coming to Fresno.

Cloverdale-based MÁS Wine Co. is developing a niche "that takes wine sales outside of the box or, more appropriately, outside of the traditional wine bottle," officials said in a release. The company produces red and white wines -- using Sonoma, Napa and Mendocino grapes -- by the bottle and 11.3-liter and 15-liter mini tanks.

In Fresno recently, Valley Wide Beverage Co. placed the MÁS Wine products with Save Mart Center, and in Sacramento, the annual Memorial Day Weekend Jazz Festival will be serving MÁS Vino, red, and MÁS Vino Blanco, white, from 60 kegs placed at the huge annual music show, the company said.

There are several reasons, according to company officials, why kegs are catching on. And by the way, here's a sentence from their Web site about the company's origins: "Three wine industry veterans, one beer guy and a refugee from the tech world started MÁS Wine Co. in 2006."

First, when restaurants sell wine by the glass, a lot of that wine is thrown away after it goes bad in an open but unused wine bottle. Wine in MÁS Wine Co.’s kegs is guaranteed to last 60 days. Actually, it lasts much, much longer just like wine in stainless steel tanks at wineries lasts months and years.

Second, there is less of an inventory and storage issue.

Third, there are no recycling issues.

Fourth, you waste much less time finding, opening and dumping wine bottles when your wine comes in a keg.

Fifth and finally, fine wine in stainless steel tanks is as good as wine that comes in bottles and is sold by the glass.