Today, Dutch Bros. Coffee officials say they will donate proceeds from all coffee sales to the Muscular Dystrophy Association to raise awareness for ALS, or Lou Gehrig's disease.

The drive -- from 5:30 a.m. to 11 p.m. -- is held annually to support the company’s co-founder Dane Boersma who has ALS, the company said in a statement. Last year, Dutch Bros., which has Valley locations, contributed $55,000 to the MDA for research and family services funding.