The books mailed to the Bee's business desk this week include: “Executive Stamina: How to Optimize Time, Energy and Productivity to Achieve Peak Performance” by Marty Seldman, Ph.D., and Joshua Seldman; and “What’s Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your own Business,” by Bruce R. Barringer and R. Duane Ireland.

I saw the title about stamina and cracked a joke about energy drinks and other stimulants fueling executives to work those 12- and 14-hour days. Turns out the book isn’t far from that. It includes chapters on nutrition, fitness and “Yoga at the office,” in addition to much more, of course. It does not recommend drinking Red Bull, however. Eat your broccoli instead.

Next is “What’s Stopping You?" The book takes on myths such as “It takes a great deal of business experience to start a successful business” and “The best business ideas are already taken.” Not so, says this book.

Despite tough times, some people in Fresno are doing exactly as this book says and opening new businesses, like these people.