Transformers vs. Barbie
Transformers toys and Barbie dolls went head to head to last quarter and Transformers won.
Transformers manufacturer Hasbro saw its earnings rise an unexpected 14%, according to a story in today's Bee. Hasbro is riding the wave of last summer’s blockbuster Transformers movie and all the toys consumers bought after seeing it.
Meanwhile, 49-year-old Barbie’s age is showing. Sales of the doll fell 12% last quarter, as she was beat out by younger competitors Hannah Montana and the Internet-saavy puppies and kitties that are Ganz’s Webkinz, according to this story. Barbie’s maker, Mattel Inc., posted its first quarterly loss in almost three years. Recalls of lead-tainted toys and Polly Pocket’s detachable and bite-size magnets didn’t help.
So what’s next for Barbie? Will a Rocky-themed Barbie Balboa in red, white and blue boxing shorts stage a comeback on store shelves?

Post a comment
(read the comment policy before posting)