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April 22, 2008

arrowTransformers vs. Barbie

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Transformers toys and Barbie dolls went head to head to last quarter and Transformers won.

Transformers manufacturer Hasbro saw its earnings rise an unexpected 14%, according to a story in today's Bee. Hasbro is riding the wave of last summer’s blockbuster Transformers movie and all the toys consumers bought after seeing it.

Meanwhile, 49-year-old Barbie’s age is showing. Sales of the doll fell 12% last quarter, as she was beat out by younger competitors Hannah Montana and the Internet-saavy puppies and kitties that are Ganz’s Webkinz, according to this story. Barbie’s maker, Mattel Inc., posted its first quarterly loss in almost three years. Recalls of lead-tainted toys and Polly Pocket’s detachable and bite-size magnets didn’t help.

So what’s next for Barbie? Will a Rocky-themed Barbie Balboa in red, white and blue boxing shorts stage a comeback on store shelves?



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