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February 29, 2008

arrowVictoria's Secret tones it down

Is there such a thing as "too sexy?"

Victoria's Secret (http://www.victoriassecret.com/) CEO Sharen J. Turney thinks so. She acknowleged recently that the chain had moved far beyond its original image. Which may be why same-store sales (sales in stores open for more than a year) -- a key measure of a retailer's health -- fell 8% during the fourth quarter of 2007. Sex often sells better to men than women, an expert says.

There are two Victoria's Secret stores in the Fresno-Clovis area and one in Visalia.



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