Las Vegas-based Allegiant Air and entertainers the Blue Man Group have formed what officials call "a brand partnership."

The program launches March 13 and will focus on communicating the Blue Man Group (www.blueman.com) message to Allegiant customers from booking the flight to experiencing the Blue Man brand inside the carrier’s aircraft on cups, napkins, overhead bins, service carts and on in-flight crew uniforms, the airline said in a statement. Allegiant flies into Fresno Yosemite International Airport.

The Blue Man Group iconic image will also be featured on the exterior of the Allegiant aircraft, while the Allegiant brand will be incorporated into the Blue Man Group Las Vegas show, including the Allegiant logo on the aircraft featured during the show and an official Allegiant sponsored VIP room.