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What about late-night viewers?

I saved the portion of the paper that covered the introduction of the new TV and Cable Guide format, just to remember to ask this question: Why are the hours from midnight to 6 a.m. not included in full? Many people work alternative schedules and would like to be able to use the Guide like the rest of us do for the other 18 hours of each day.
Adding daily grids to cover that time frame would require the TV magazine to increase by at least seven pages, which would be a very expensive venture. Because TV viewership dramatically drops off after midnight, we don't believe the service we would provide to readers justifies that cost. Also, when making this decision, we took into consideration the fact that many stations go off the air, repeat earlier programming or air infomercials during the early-morning hours.

The TV magazine, however, does provide daily late-night highlights that provide some insight into late-night television.

Answered by Rich Marshall at 2:52 PM | Comments (1)

Comments

hello
I am not exactly sure who to direct my comment to regarding the new TV Guide..........I'd just like to say that I hate it. It feels so much "cheaper" than the original version. It's too big !!!! I wish you would not have changed it at all! I wonder who really does like it.

Posted by: Linda Lamanuzzi | February 20, 2007 10:21 AM

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