We're changing the look of our TV and Cable Guide, here's some reasons why:
Why did you change the TV and Cable Guide?
This change enables us to print the guide in our downtown Fresno facility rather than shipping it to a printer in Modesto.
By printing the book here in Fresno, we achieve multiple goals. Most importantly, we'll be able to provide readers with more up-to-date listings that reflect late changes in TV station and network programming.
Also, we'll have more control over the printing quality since we'll run the book ourselves. In the past, we have heard from many readers who said the guide's type was too dark or too light to read or that over-inking resulted in smudges and dirty hands. With our pressroom's commitment to quality, we hope to eliminate these issues.
There's also a cost-cutting benefit. The Bee will save some printing and transportation costs by not sending the guide to an outside printer.
Why can't you print the smaller TV Book at The Bee?
The Bee's presses cannot print pages smaller than tabloid-sized. Also, our pressroom does not have the capability to bind, or staple, the TV book.
Did you take anything out?
Yes, one short feature - the sports profile that ran next to the sports listings - was dropped in favor of longer and more comprehensive sports listings.
Did you add anything?
While there were no new features added, some changes should be considered additions. All grids are slightly larger, which should make them more readable. Also, the listings of televised sporting events and three- and four-star movies are significantly longer.
Why did you make this change without asking for reader feedback?
While we did not conduct a reader survey asking for opinions about the new book, the guide has many changes that resulted from requests, suggestions and complaints from readers. The most significant change is that listings now should be more up-to-date because our deadlines are a full seven days later than previously.
The new book also has longer, more comprehensive listings of sporting events and three- and four-star movies, which were frequent requests from readers.