February 5, 2008

arrow Rights stuff

LIF SPCL JESUS CHRIST SUPERSTAR.JPGIt's been a rough couple of weeks for Children's Musical Theaterworks. The company was all set to produce "Jesus Christ Superstar" opening March 7. The director had been hired, the roles cast, the rehearsal schedule set.

A week and a half ago, however, CMT lost the rights. Turns out that the national tour of "Jesus Christ Superstar," which had visited Fresno last year in a show that producers called the absolute-final farewell tour (yeah, right), decided it wants to return to the Saroyan Theatre in December. (How many times can Fresnans flock to the ever-aging Ted Neeley, who is now old enough to, um, be Jesus' father?) Because a national tour trumps a local production, CMT had to dump the show.

It will be staging "Joseph and the Amazing Technicolor Dreamcoat," another Andrew Lloyd Webber musical, instead.

The technical details of the transaction get a little complicated, but it comes down to this: CMT has always in the past relied on "gentleman's agreements" with the companies that sell rights to shows. It doesn't actually pay the royalties -- which in this case were $5,000 -- until rehearsals begin. (It's a cash-flow thing.) That's never been a problem in the past. But the contract isn't ironclad until the royalties are paid in full.

Complicating matters is that Rodgers and Hammerstein Theatricals, the company that has the rights to "Superstar," has a longer blackout period than other licensing firms. Effectively it means that if a touring company wants to, it can block any local theaters from performing a show for up to a year prior. (Most other firms have six-month windows.)

The folks at CMT knew that there was a chance when they booked the show that the national tour of "Superstar" could decide to return to Fresno, but they figured that the time between the two scheduled runs was so far apart that the national tour folks wouldn't care. And the CMT folks figured, wrongly as it turned out, that they'd be able to make a case that this was a non-profit children's theater, so it wasn't offering much competition.

Wrong.

"I don't feel they did the right thing, but they had the right to block us," says CMT executive director Judy Stene.

So what's a company to do? Over a weekend, the staff searched for an alternative. It pitched the idea of doing "Joseph," which is also a Rodgers and Hammerstein title. Then director Eric Day and staff figured out a way to use the 32-member "Superstar" cast in "Joseph" instead.

"The hardest thing I had to do was tell the cast," Stene says.

It wasn't a completely easy fit, as you'd imagine. Some people who had starring roles in "Superstar" couldn't get the same kinds of roles in "Joseph." Still, Stene says, while some people in the cast left, most stayed.

There were some upset folks, to be sure. (I should know because I heard from one of them, albeit anonymously, who was concerned that the company did not follow the standard procedures and committed to a show without having it's all its I's dotted and T's crossed.)

There has been some talk of picketing the Saroyan production in December, which I have to say off the cuff doesn't sound like a very good idea.

As far as the procedure the company used to book the show, Stene says that the "Superstar" situation was an anomaly. And that the company is wiser for it.

"We've learned some things," she says. "We've learned that there are no such things as gentleman's agreements. We will never, ever again lose rights to a show."

12:52 PM | | Comments (3)



Comments:

Thanks so much for taking the time to tell our story.
Rehearsal for "Joseph" is up and running and the cast and production staff are still just as talented and creative. The show is different but the "show" will go on thanks to their hard work and willingness to tackle an entirely new production.
Just one correction, royalties are paid prior to rehearsals - about 8 weeks before the show opens.
"Joseph and the Amazing Technicolor Dreamcoat" opens March 7th.
Thank you,
Judy Stene
Executive Director
Children's Musical Theaterworks/Musical Theaterworks Fresno


Posted by: Judy Stene at February 6, 2008 9:45 PM

*****

DONALD RESPONDS:

Thanks, Judy, for the clarification on the royalties having to be paid prior to rehearsals. I've changed it in the original entry.

One thing I forgot to mention in my original post: This production of "Joseph" is a community-theater offering from CMT. That means it features a cast ranging from kids to adults, and not everyone who auditioned was cast. That compares to the regular children's productions during the summer, in which performers are 20 and under, and all who audition are cast. CMT has done these community theater productions during the holidays for years now. (Examples: "Beauty and the Beast," "Seussical.") Now it's decided to make its spring show a community production as well.

Posted by: Donald Munro at February 7, 2008 9:51 AM

*****

Thanks Judy and Donald for posting this story. This must have been a stressful time for Judy and CMT. Thanks for informing the community at large the risks theater management takes. I'm very excited to see Joseph.

Posted by: AnnieNomus at February 8, 2008 4:19 PM

*****

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